Mike Wood
Since 2002
Instructor of Journalism

B.S.-Texas Wesleyan
M.S.-Texas Christian University

Moudy South 255
817.257.6564
m.wood@tcu.edu

Expert In
Advertising campaigns
Political campaign advertising

Mike Wood brings more than 25 years experience in national and international integrated marketing communications programs to his position as Professional-In-Residence.

Wood retired from InterTan Inc. where he served as vice president of marketing for operations in Australia, Belgium, Canada and the United Kingdom. InterTan Inc. operated the former non-U.S. retail electronics store operations of RadioShack Corporation.
He transferred to InterTan Inc. from RadioShack U.S. where he was vice president of advertising. At RadioShack, Wood was responsible for the nation's largest in-house full service advertising agency handling the advertising/marketing plan, all creative efforts and the placement of all media for the company.

Professionally, Wood has won over 40 A.A.F. Addy Awards including two “Best of Show” Gold Awards. He has also won the New York Film Critics Gold award in both the film and multi-media categories. He is a member of the American Advertising Association and has judged the organization’s National Student Advertising Competition. Wood was also inducted into Kappa Tau Alpha, the national honorary society for journalism.

At TCU, Wood teaches Media Analysis & Planning, Campaigns, Global Campaigns, Ad/PR copy & Promotion and Advertising Principles. He also teaches Global Advertising and Public Relations during the summer at the TCU London Centre. Wood’s NSAC campaigns teams have been among the top-ranked teams in the American Advertising Federation National Student Campaigns Competition for seven out of the last nine years in the 10th District. In 2007, Wood's campaigns team won the district championship and went on to finish number eight among the nation's top ranked teams.

Wood’s NSAC campaigns teams led him to develop his research specialty utilizing the Myers-Briggs Type Indicator to determine psychological types in the advertising industry. His work was recognized as the first research done on advertising types in the U.S. and is included in the largest single collection of works on the MBTI in the world at the Isabel Briggs Myers Memorial library.

06.29.07