Robert Largen
Since 2005
Adjunct Professor in Journalism

B.A.-Texas Christian University
M.S.-University of Illinois
Ph.D.-University of Texas, Austin

Moudy South 277
817.257.6541
r.largen@tcu.edu

Robert Largen, who develops cross-category approaches to branding, market entry strategies and integrated marketing programs, is a recognized leader in establishing new concepts and methods for business development, leveraging market trends to achieve measurable results.

Largen has worked nationally and internationally in more than 100 different consumer and business-to-business product and service categories with CEOs and top management, developing new products, new categories, new markets and new ventures for new and existing brands and business units.

In addition to teaching part-time in the Schieffer School, he is currently is president of Longbow Consulting. Previously, he has served as chief marketing officer and been responsible for developing global intelligence and strategy for Tracy-Locke, DDB Dallas and D'Arcy McManus & Masius Worldwide and their clients, with over $12 billion in billings.

As a professor at Drake University, he initiated one of the first programs in integrated marketing communications and sponsored a student team that captured the national PRSSA competition.

07/12/06